BRUCE CAMPBELL IS AN INTERNATIONALLY RENOWNED BUSINESS COACH WITH AN EXPERTISE IN ENTREPRENEURSHIP, BUSINESS STRATEGY, MARKETING, SALES, INTERNATIONAL BUSINESS, FOREIGN EXPORTS AND HUMAN RESOURCE MANAGEMENT.

Bruce’s top 13 learnings from the entrepreneurial journey

1. Assumptions

Assumptions are the root of all stuff ups.

2. Emotions

As emotions go up, intelligence goes down. Always have multiple non-emotive people to give you feedback before pulling the trigger on large decisions.

3. Advice

Be careful of who you take advice from; few people are truly qualified and eating their own cooking.

4. Signatures

Be wary what you sign. When the ink dries, you are committed and there’s normally small print.

5. Silver bullet

There is no ‘silver bullet’ in business. People who suggest there is one are normally trying to sell you something.

6. Bright lights

Most business owners would be a hell of a lot richer if they would just focus on one outcome, rather than chasing all the bright lights on the periphery.

7. Promotion

Never promote team members only on loyalty, having the correct skill set is vital for success in a position.

8. Debt

Debt amplifies the outcome, both good AND bad.

9. Planning

Business owners who refuse to plan ultimately stunt growth and development.

10. Start-ups

Business start-ups are tough.

11. Knowledge

Your learnings and actions to date have got you to this place but will rarely be enough to get you to the next place. The amount of business knowledge correlates to business growth.

12. Abdication

Abdication is like throwing a football at someone when they’re not expecting it. Delegation is teaching them to catch it first.

13. Business fit

Owning a business is like running a marathon, it takes time and fitness to finish the race.

Bruce Campbell
onlinebusinesscoach.com