Through innovative and cutting edge technology we are bringing our stories and advertisements to life with the next big thing in the tech world – augmented reality. This means by simply hovering your iPhone over the story or advertisement, you can watch informative videos, get extra advice from expert writers, interact with amazing 3D objects, browse image galleries and much more.
To unlock this premium content, simply download the app Layar from the App Store and start scanning – it’s that simple! Wherever you see the AR logo there is interactive content to be explored.
Brand advertisers have also embraced the AR technology to engage with customers and deliver more information than the printed page can hold.