Why should businesses conduct surveys?
Surveys are essential for business owners across all industries and are an important tool to tap into the needs and wants of your clients. After all, how will you know what your customers want unless you ask them!
Surveys give your respondents an opportunity to discuss important key issues.
According to snap surveys there are four main reasons why
- In a non-intimidating survey environment, you will learn about what motivates survey respondents and what is important to them, and gather meaningful opinions, comments, and feedback. A non-intimidating survey environment is one that best suits the privacy needs of the survey respondent. Respondents are more likely to provide open and honest feedback in a more private survey method. Methods such as online surveys, paper surveys, or mobile surveys are more private and less intimidating than face-to-face survey interviews or telephone surveys.
- To start a discussion. Surveys give your respondents an opportunity to discuss important key issues. By communicating with your audience about the topic, you can dig and incite topics related to your survey within a broader perspective.
- You can base your decisions on objective information. Conducting surveys is an unbiased approach to decision-making. You should never rely on gut feelings to make important business decisions. Surveys allow you to collect unbiased data and develop sensible decisions based on analyzed results. By analyzing results, you can immediately address topics of importance, rather than waste time and valuable resources on areas of little or no concern to your audience.
- They allow you to compare results. Survey results provide a snapshot of the attitudes and behaviours – including thoughts, opinions, and comments – about your target survey population. This valuable feedback is your baseline to measure and establish a benchmark from which to compare results over time.
At Think Business Magazine we are passionate about delivering information our audience want to read about so we conducted an extensive survey to discover the key issues that are important to them as business owners and professionals and the results are in. See below for a snapshot of the survey results. To read the full results online, click here.