BRUCE CAMPBELL IS AN INTERNATIONALLY RENOWNED BUSINESS COACH WITH AN EXPERTISE IN ENTREPRENEURSHIP, BUSINESS STRATEGY, MARKETING, SALES, INTERNATIONAL BUSINESS, FOREIGN EXPORTS AND HUMAN RESOURCE MANAGEMENT.
Bruce’s top 13 learnings from the entrepreneurial journey
Assumptions are the root of all stuff ups.
As emotions go up, intelligence goes down. Always have multiple non-emotive people to give you feedback before pulling the trigger on large decisions.
Be careful of who you take advice from; few people are truly qualified and eating their own cooking.
Be wary what you sign. When the ink dries, you are committed and there’s normally small print.
5. Silver bullet
There is no ‘silver bullet’ in business. People who suggest there is one are normally trying to sell you something.
6. Bright lights
Most business owners would be a hell of a lot richer if they would just focus on one outcome, rather than chasing all the bright lights on the periphery.
Never promote team members only on loyalty, having the correct skill set is vital for success in a position.
Debt amplifies the outcome, both good AND bad.
Business owners who refuse to plan ultimately stunt growth and development.
Business start-ups are tough.
Your learnings and actions to date have got you to this place but will rarely be enough to get you to the next place. The amount of business knowledge correlates to business growth.
Abdication is like throwing a football at someone when they’re not expecting it. Delegation is teaching them to catch it first.
13. Business fit
Owning a business is like running a marathon, it takes time and fitness to finish the race.