Take 10: with Janine Allis
JANINE ALLIS FOUNDED BOOST IN 2000, FROM HER KITCHEN BENCH AND GREW HER JUICE AND SMOOTHIE EMPIRE TO NOW OPERATE IN MORE COUNTRIES THAN ANY OTHER JUICE BAR IN THE WORLD.
The business has squeezed and blended its way through thousands of tonnes of fresh fruit and veg every year, including over 2000 tonnes of watermelons, 49 million blueberries and 3 million bananas a year in Australia alone. That passion for healthy, fresh taste has translated into over $2 billion in global sales since inception.
1 – You had no formal business training and never attended university, what advice do you have for other people who also want to follow the ‘non-traditional’ path?
Interesting question, as when I was growing up, the non-traditional path was not to go to university, so it is all perspective. Education is education, I learned business from doing business, and asking business people, not reading about it. Of course, there is a place for uni and other further study, but it is not for everyone, there are many paths to success, but what people need more than education is to be prepared to work hard and the tenacity to never give up.
2 – When you were starting your business, what was the best advice you ever received and who was it from?
“If you settle for mediocrity in your people in business and life, that is what your business will be.” – Jeff Allis
3 – When you experience setbacks in business, how do you regroup and move forward?
Learn. Every setback can feel like two steps back, one step forward, but without setbacks and challenges, that business would not be what it is today.
4 – What is the formula for achieving success?
Have a winning attitude. Be accountable for both your success and your failures. Do not do the blame game, but take control.
5 – What advice can you give a young entrepreneur starting their own business?
Hire well, only surround yourselves with great people.
6 – Who is your mentor in business and what have you learnt from them?
I do not have one mentor, I keep my ears open and my mouth closed most of the time, because you never know when you will find a gem.
7 – How would you describe your leadership style?
I make people accountable, I’m supportive and demand excellence. I allow my teams to make mistakes.
8 – Finding the right people can be difficult, how do you find people who can be leaders in your business?
Make sure you recognise them and continue to develop them within the business.
9 – You are an avid investor and mentor to young business owners, what do you look for in a prospective investment?
Great people, scalable, know their numbers.yourself with a reliable, enthusiastic and energetic team –
then trust them.
10 – What are your top 5 tips to success?
- Marry well (or pick your partner well) – if you have a negative partner, you will never achieve what you need to achieve
- Do your own accounts at the start so that you can know your business. People who know their numbers have a more profitable business
- Hire slowly, fire fast
- Speak to your customers every day and find out how you can be better
- Have fun